According to Video Conferencing industry expert Mike Jarchow, Digital Green ( or as we say the Telepresence Revolution ) replaces the need to actually be anywhere to meet. Video Conferencing and Unified Communications allow meetings to take place without travel by auto or air. Unified Communications is saving the planet. Here is an excerpt from the article: Mike Jarchow (rhymes with Darko), Oak Park High School class of 1969, and I have at least two things in common. One is that we both know the upside of Kansas City life and the downside of California’s. Jarchow lives in the East Bay suburb of Danville... This California confluence has shaped our thinking on the second thing we have in common—video. Jarchow, the West Coast Director of Sales for ...a ... global A/V integrator, reigns as the proverbial guru of a phenomenon best known by the clunky and inadequate 20th century moniker, “video conferencing.” As to myself, I have been producing videos for the last 20 years and have been dabbling for some time in a complementary phenomenon known by the only marginally less clunky moniker, “video streaming.” Although neither of us has ever lost a night’s sleep fretting about melting glaciers or drowning polar bears, both of us have seen clearly what a stinking, sputtering mess California highways are, Jarchow more intimately than I. However insensitive we may be to Mother Gaia, neither of us likes to suck carbon monoxide in the Caldecott Tunnel or send our hard-earned petrodollars to some multiple wife-beating Mideast oil sheik. Jarchow happily has a solution, and I have spent enough time jacking with video to recognize it. He calls it simply and exploitatively, “Digital Green.”
Explaining Digital Green
There is no mystery here. Digital Green technologies mean that unless you are doing something real—like, say, laying sewer pipe or busting crack houses—you don’t have to be anyplace anymore. Digital Green technologies create a virtual workplace by transporting audio and visual images electronically to and among specific and narrowly targeted audiences. The better known Digital Green formats include video conferencing, web conferencing, narrowcasting, web casting, and even Blackberrying. Video streaming is not always targeted, but it falls under this general rubric. What amazes Jarchow is that not everyone is using this technology all the time, especially when one considers that more than 25 percent of U.S. mid-market companies have at least 10 locations, many of which are outside the United States... The article goes on and points out that Video Conferencing or Unified Communications is Saving the Planet. Companies such as Lifesize, Polycom and Vidyo all have great products to help you participate in the Telepresence Revolution. ---- Dave Z | 
